SEO as a reflex
whytohireme.com — the domain name is the first proof point.
Exact-match commercial intent phrase. Memorable. Topical. Registered because it answers the question before it's asked. The fact that this domain exists — rather than a PDF attached to an email — communicates more than any cover letter. That's SEO thinking applied to personal branding.
- Exact-match phrase targeting "why hire me" — a query with clear commercial intent from hiring managers and recruiters
- Domain name functions as a brand statement, a positioning claim, and a keyword simultaneously
- Structured data (ProfilePage + Person schema) implemented for Google rich results
- Clean URL architecture, canonical tags, sitemap, Search Console — technical SEO by default, not as an afterthought
AI content pipeline
Worthington: 3 SEO posts a day, automatically — with human taste as the final gate.
Built a live AI-assisted content production system for a landscape design business. OpenAI generates blog posts on a schedule, they enter a review queue, a human approves or gives feedback, and the system auto-publishes. The SEO output is consistent; the editorial quality is preserved.
- 3 generated review posts/day at 08:30, 13:00, 18:00 — configurable schedule in admin
- Weekly market research using OpenAI Responses with web search to queue current SEO topics
- Pricing matrix enforcement: AI-generated cost posts use only client-configured guide prices with site-condition caveats
- AI image generation for hero images with automatic fallback to branded site imagery if rate-limited
- Dynamic sitemap generation from published posts — search engines always get a fresh index
Lifecycle email & conversion
FocusGoods: transactional email designed for lifecycle conversion, not just delivery.
Built the full transactional email pipeline for FocusGoods.co.uk — a Stripe/Printify POD store. Every email template is a conversion touchpoint, not a system notification. From verification through to daily product drops, the email stack is designed to build habits.
- 6 email templates: verify, welcome, password reset, order confirm, drop subscription confirm, daily drop email
- Daily drop email sent at 08:30 via cron — product discovery habit loop built into the stack
- From header branding (
"Focus Goods" <donotreply@focusgoods.co.uk>) with authenticated envelope sender — deliverability-first design - DKIM (Ed25519 + RSA), SPF, DMARC across all sending domains — inbox placement, not spam folder
- Dark space brand theme: neural SVG background, calm mode accessibility toggle — brand consistency down to email